"I try to make beautiful things that are also functional, solve a problem, or make something more accessible. Elegant solutions tend to make great design,” says London-based graphic designer Genis Carreras.
Five years ago, Carreras began creating graphics to illustrate and explain different theories of philosophy — from Dualism to Existentialism to Free Will — for fun using only shapes and color. What began as twenty or so posters soon evolved into over ninety designs, each one explaining a different branch of philosophy. He called the project “Philographics.”
Despite gaining some attention for Philographics online, Carreras’ queries to publishers were met with rejection. “My instinct told me I should prove them wrong,” he says. In 2013, he launched a project on Kickstarter to create both a Philographics book and postcard set. Not only did he reach his goal, he also raised enough to launch his own design studio. Since then, Philographics has been translated into Spanish, French, Dutch, and Japanese and is sold in bookstores around the world.
He returned for Kickstarter Gold with a poster collecting all of his Philographics into a limited-edition print encapsulating the artistic leap he made all those years ago.
His advice for other creators? “Just do it,” he says. “We all have lots of projects and ideas that never leave our computers for fear of failure. The only way to see if they would work is to share them with the world.”