Tornado seeds. Giant magnets. Dynamite. Rocket-powered roller skates.
These are just a few of the things you’ll spot in The ACME Corporation, Rob Loukotka’s illustrated poster depicting every fictional ACME product that has appeared in the Wile E. Coyote and Road Runner cartoons. “I collect the world's information or ideas and radically reconstruct them,” he says of his creative approach.
Loukotka first launched his ACME project on Kickstarter in 2012 with a goal of raising $3,000 to print 100 posters. By the end of the campaign, Loukotka had raised over $100,000 to create more than 3,000 posters — and caught the attention of publications like WIRED and The Wall Street Journal. He soon went from a fanbase of friends and family to an “ocean of emails, problem-solving, orders, questions, and shipping tubes.”
“It's an incredibly fun, chaotic, and interactive world that I've gotten to build since that exposure,” he says.
For Kickstarter Gold, Loukotka recently revived the project as an “I Spy” poster that invites you to spot all 126 ACME inventions. It’s just one of the many projects Loukotka has produced as the founder of Fringe Focus, his “one-man creative factory of fantastic goods.” In addition to sharing his own projects — like the Kickstarter-funded Apollo 11 Collection poster — he also offers work by fellow artists.
Despite being so productive, Loukotka’s open about struggling with self-doubt and anxiety throughout his career. His advice: “Doing new things is hard and risky — and thus terrifying — so just let that discomfort or fear take a seat next to you while you work. You don't have to defeat fear or anxiety, you can take small creative steps forward while all that still exists in your head. Be scared and make stuff.”